Ontario Education Online had never run a digital marketing program. Seven months after launching its first one with Marked, a provincial course provider was selling to students worldwide.
A trusted Ontario course provider with no digital marketing to speak of, selling a product anyone in the world could buy. We set four objectives.
No campaigns, no tracking, no creative library. All three had to be built from scratch.
Reach students well outside Ontario while keeping the credibility the institution trades on at home.
Put AI into bidding, budget pacing and reporting so efficiency holds as spend grows.
Turn traffic into enrolments, then reinvest the return so each quarter builds on the last.
The first campaigns went live in January, the course pages were rebuilt through the spring, and AI optimization went on top of both. By July, monthly revenue was running at 6.5 times its pre-engagement baseline.
Paid search and social opened the new markets. Organic and email keep compounding them. International traffic went from 4% of sessions to the majority inside seven months.
All of it wired together, so a dollar of media, a page build and an email report into the same view of growth.
Every course launch, market and campaign got its own page, designed, shipped and instrumented by the same team.
A system that keeps compounding rather than a campaign that ends. Three phases, and the third one is still running.
A full-funnel audit across analytics, tracking, market sizing and keywords. It showed us where the demand already was, and what the site couldn't yet convert.
The brand's first paid media program went live, the course pages were rebuilt around enrolment, and AI went into bidding, budgets and reporting.
We test weekly across pages, media and email, add markets each quarter, and put every win back into media.
Marked doesn't run campaigns for us, they run a system. Every quarter has built on the last, and international enrolment is now our biggest driver.