Roadpost sells satellite communication devices and the airtime that keeps them connected. In FY24 its web and marketplace channels turned over $20.9M, the highest in the company's history, and ZOLEO passed 100,000 subscribers ahead of plan.
Three web storefronts, two Amazon marketplaces and a subscription brand going global, each with its own targets. Four objectives set the work.
Run web and marketplace as one channel mix instead of three storefronts and a pair of marketplace accounts.
Treat Amazon USA and Canada as real growth channels, then find out what comes after them.
Subscriber quotas in both Canada and the USA every quarter, with the 100,000 milestone in sight.
One platform serving nine regions in the right language and currency, without a launch date slipping.
Marketplace grew fastest, but not at the web channel's expense. FY24 closed at $20.9M across web and marketplace, up 118% on FY23 and the highest total the company has recorded.
In the same year Amazon USA grew 169%, all three web storefronts grew double digits and Amazon Canada cleared $1M for the first time, up 127%. Nothing was traded off to get the marketplace number.
The channels that drove subscriber growth and the tooling that kept nine regions shipping, all reporting into one view.
A global replatform, a European launch, two brands consolidated behind one storefront, and a refurbished-device line that paid for itself inside four months.
Three fiscal years, one direction of travel. Measurement went in first, the platform second, and the growth compounded on both.
GA4 went onto every property and new KPI dashboards replaced scattered reporting, so every channel could finally be judged on the same numbers. ZOLEO activations cleared quota in both countries that year, at 117% in Canada and 113% in the USA.
ZOLEO moved onto one platform built for nine regions, multi-language and multi-currency, delivered on time and on budget. Europe launched on it in April 2022, and the Roadpost and BlueCosmo sites were consolidated behind it without losing customers in the migration. Activations set back-to-back monthly records that August and September.
Paid and organic ran together across Google, Meta, Amazon, Reddit and LinkedIn, with competitive bidding and AI-driven creative testing lifting return on spend. North American activations closed the year at 116% of quota, better than 5,000 subscribers above target, and new marketplaces and a refurbished-device line added revenue on top of the core business.
Three record channels, a subscription brand past 100,000 subscribers, and nine regions running on one platform. That is what growth looks like when media, storefront and measurement are run as one system instead of five separate reports.